Responsive web design is a technique for building web pages that work regardless of whether you visit the page via computer, mobile or tablet. The main advantage of a responsive website is that it customizes the user experience to the customer’s prerequisites.
More and more people today use mobile devices like smartphones and reading tablets as they browse. In 2012, as many as 54 percent of Sweden’s population used mobile internet. In order not to lose customers and visitors, it is important that the experience is satisfactory regardless of the equipment the visitor uses.
Responsive design is becoming more common due to the many benefits. Technically, HTML and CSS are used to dynamically customize the site’s layout. In other words, it means that the same page may look different depending on the platform, but still have the same content and same URL. Those who have a responsive page therefore need to consider various redirects.
By using the same URL for each page, all links point correctly, giving greater linking power. It will also be easier for the search engines to index the page. In other words, it’s easier for your page to rank high in search results.
Are there any disadvantages of responsive design? When it comes to web design, one compromises a bit to make the design fit both computer screen and mobile. One must take into account the possibilities and limitations of different entities. There is always content that is difficult to design in a good way in all formats, which makes development time a bit longer. At the same time, the profits with responsive design are much greater than the losses in the vast majority of cases.
If you are curious about responsive design on your website, do not hesitate to contact us so we can look at what needs you have and how you could increase is customer benefit with responsive design.